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Investment Insights Report for 2024 Budget Planning
In anticipation of the imminent 2024 planning season, the Enterprise Growth Alliance surveyed 400 B2B marketing decision-makers to understand the most important outcomes they are trying to achieve with their next planned investment.
The result is a look at how high growth marketing organizations plan to continue that trajectory, largely by better balancing marketing's contribution across net new, retention, and upsell and cross-sell revenue streams.
Explore this eBook to discover what we learned from high growth B2B marketing organizations about:
Brought to you as a member of the Enterprise Growth Alliance.
Investment Insights Report for 2024 Budget Planning
Where are the fastest growing companies planning to invest their resources?
The result is a look at how high growth marketing organizations plan to continue that trajectory, largely by better balancing marketing's contribution across net new, retention, and upsell and cross-sell revenue streams.
Explore this eBook to discover what we learned from high growth B2B marketing organizations about:
- What outcomes are driving their next planned investment
- How focusing on your install base can drive growth
- Which people, programs and technologies will have the highest impact on efficiency, retention and expansion
Brought to you as a member of the Enterprise Growth Alliance.