The 2024 State of B2B Content Consumption & Demand Report

Powered by 6.2 million first-party content registrations, NetLine's flagship report—crowned the 2024 Content Marketing Award winner for Best Annual Report—returns for its 8th edition.

With unique buyer engagement insights, NetLine delivers the data necessary to reach key prospects and decision-makers more effectively than ever.

This special Content Marketing World edition dives deep into the who, what, where, when, and why of buyer behaviors, backed by an unmatched examination of intent data.

Demand surged 14.3% over the past 12 months, marking a 77% growth since 2019—proof that even amidst uncertainty, B2B buyers are hungrier than ever for high-quality, gated content.

The 2024 Content Marketing World Edition presents exclusive research and commentary, including:

• Buyer Intent Matrixes
• By People, Company Size, Industry, Format, and Job Parameters
• Perspectives from Content Marketing World experts: Ann Handley, Robert Rose, Amy Higgins, Brian Piper, Dennis Shiao, and Cathy McKnight

This report reveals the genuine interests and behaviors across the largest B2B buyer network. Read on and discover these precise, actionable insights to elevate your marketing strategy and drive revenue growth as we move toward 2025.