<< Back to Resources Digital content is indispensable in driving business opportunities, market education and customer engagement. However, according to research from CMO Council, only 12 percent of marketers believe they have high-performance content marketing engines strategically programmed to target the right audiences with relevant and persuasive content.

We partnered up with CMO Council and BPI Network on a report that shares:

• The problems marketing organizations face in elevating the business impact of content development and distribution
• 10 essentials for effective authority leadership-driven content marketing
• Lead lifecycle management best practices for optimization, evaluation and effectiveness

Learn how you can make content marketing convert and improve actionability, integrity and performance of content-driven demand generation.