<< Back to Resources

Only 2.35% of landing page traffic converts to leads. Put another way, Marketers are unknowingly pouring 97.65% of their budget down the drain. If our sole purpose as B2B Marketers is to make Sales easier, we need to rethink where we're spending our time and money.

Brought to you from Content Marketing World 2022, join Danielle Amato, Segment Marketing Leader at Mercer, to uncover how pivoting to a new lead generation strategy dramatically boosted engagement, generating 2,770% more leads.

Marketers will learn:

• How to leverage first-party data and the right metrics to make strategic decisions that inspire results
• Ways to build content that speaks directly to your audience and increase engagement
• How to segment audiences for a hyper-targeted approach to drive buyers through the funnel
• Ways to reach your in-market audience
• Proven tips to decrease costs and increase engagement requests

Are you ready to learn how you can pivot your marketing strategy for sales-approved results?