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Discover how Tipalti boosted qualified leads by 20% representing almost $800k revenue growth.

How can B2B marketers successfully leverage their content to engage in-market prospects and generate quality leads? At Content Marketing World 2020 David Fortino, SVP Audience, Marketing & Product at NetLine and Peter Tarrant, ABM Manager at Tipalti shared the data-backed strategies to do just that.

This webinar discusses:

• How to leverage buyer engagement data to optimize your campaign strategy
• Why first-party data is a must when relying on third-party solutions
• Ways to get in front of decision makers for actionable pipeline generation
• How taking a deep dive into the right metrics improves your next campaign
• How content marketers can maximize the ROI of their content

Tipalti has optimized their lead generation strategy to dramatically increase SQLs and revenue growth. Get the framework to apply first-party buyer engagement data and proven tactics to your campaign strategies so you can drive results, too.