<< Back to Resources Savvy marketers understand that to reach these new customers, they must develop thoughtful, engaging, and helpful content that enables today's prospects to find them. Once they've been discovered by prospects, they must skillfully nurture relationships with them. This approach is known as content—or inbound—marketing, and it's become crucial in today's marketplace. This paper is designed to help you, the marketer, create more effective lead generation programs using content syndication programs.

Download this Best Practices to learn:

• How to pick a B2B Syndication Partner
• How to determine the best filters and targets
• How to deal with your leads once you get them
• How to create content designed to generate quality leads