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September 12, 2016 /Sales Pipeline Radio/: Sales Pipeline Radio host Matt Heinz caught up with NetLine's David Fortino to discuss the latest trends for B2B marketers in content marketing, lead generation strategy, audience targeting and more in Episode 32: Demand Generation Trends Today - Q & A with David Fortino. The 30 minute radio show is a fast-paced interview filled with actionable advice, best practices and more for B2B sales and marketing professionals. Fortino, SVP of Audience and Product at NetLine Corporation, shared his experience in reaching targeted and contextually relevant audiences through strategic relationships and channel partnerships—as well as the role NetLine is playing within the demand generation mix for B2B marketers.
Fortino also cited the importance of producing humanized problem-solving content that speaks to the target personas involved in the business decision process in the Q&A. Listen to the full radio show here:
For the full Q&A transcript and more visit the Heinz Marketing Blog.
To begin your path to B2B lead generation success with content syndication, visit NetLine's Portal and create your free account today.
About Sales Pipeline Radio:
Sales Pipeline Radio is a bi-weekly radio program that airs every Thursday at 11:30 a.m. Pacific. Covering a wide range of topics, host Matt Heinz focuses on sales development and inside sales priorities heading into and throughout the year. Guests have included Funnelholic author and Topo co-founder Craig Rosenberg, Mike Weinberg, incredible writer, speaker, author, followed by Conrad Bayer, CEO & Founder of Tellwise – and most recently: Jim Keenan; Joanne Black; Aaron Ross; Meagen Eisenberg, and Trish Bertuzzi. Listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
About NetLine Corporation:
NetLine Corporation empowers B2B Marketers with the reach, technology, and expertise required to drive scalable lead generation results and accelerate the sales funnel. Operating the largest B2B content syndication lead generation network, NetLine's AudienceTarget™ technology drives prospect discovery, quality customer lead acquisition, and buyer engagement from real prospect intent as professionals consume content directly across the network. Superior quality, on demand access, and advanced campaign reports enable all clients to achieve lead generation success. Founded in 1994, NetLine is privately held and headquartered in Los Gatos, California. Successful B2B Marketers Start with NetLine, visit www.netline.com.
B2B Demand Generation Trends Today Q&A with Matt Heinz
Fortino also cited the importance of producing humanized problem-solving content that speaks to the target personas involved in the business decision process in the Q&A. Listen to the full radio show here:
For the full Q&A transcript and more visit the Heinz Marketing Blog.
To begin your path to B2B lead generation success with content syndication, visit NetLine's Portal and create your free account today.
About Sales Pipeline Radio:
Sales Pipeline Radio is a bi-weekly radio program that airs every Thursday at 11:30 a.m. Pacific. Covering a wide range of topics, host Matt Heinz focuses on sales development and inside sales priorities heading into and throughout the year. Guests have included Funnelholic author and Topo co-founder Craig Rosenberg, Mike Weinberg, incredible writer, speaker, author, followed by Conrad Bayer, CEO & Founder of Tellwise – and most recently: Jim Keenan; Joanne Black; Aaron Ross; Meagen Eisenberg, and Trish Bertuzzi. Listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
About NetLine Corporation:
NetLine Corporation empowers B2B Marketers with the reach, technology, and expertise required to drive scalable lead generation results and accelerate the sales funnel. Operating the largest B2B content syndication lead generation network, NetLine's AudienceTarget™ technology drives prospect discovery, quality customer lead acquisition, and buyer engagement from real prospect intent as professionals consume content directly across the network. Superior quality, on demand access, and advanced campaign reports enable all clients to achieve lead generation success. Founded in 1994, NetLine is privately held and headquartered in Los Gatos, California. Successful B2B Marketers Start with NetLine, visit www.netline.com.